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Starling to be 'Bank of Team GB' at Tokyo 2020 Olympics

A win for team GB is a win for Starling: the challenger bank is set to represent Great Britain at the 2020 Tokyo Olympic Games taking place this summer. 

Team GB is privately funded by sponsorships from UK companies, and Starling Bank has been chosen for the prestigious position of being the “Bank of Team GB” at the Tokyo Olympics 2020. The partnership will assist the team in getting to the summer and winter Olympic Games, and will provide the bank with global exposure. Starling has also said that it will provide retail accounts to all British athletes, which will be credited with £100 to help with any personal financial goals. 

[image: Anne Boden, CEO, Starling Bank]

Anne Boden, CEO and Founder of Starling Bank, said: “We feel extremely privileged to be the official Bank of Team GB and will be sharing our excitement with customers in a number of creative ways over the next few months, which we hope will add to the feeling of community that the Olympic Games inspires.” 

Boden goes on to reaffirm the bank’s determination to change the banking landscape in Britain for the better. For two consecutive years, Starling has won Best British Bank, and its recent assignment to team GB will likely position it in good stead for a third award. 

Helen Bierton, Chief Banking Officer at Starling Bank and former British Olympic archer added: “My own experience with Team GB taught me just how important the support of sponsors is when you’re trying to prepare for the Games in the right way, perform to the best of your ability and win medals. I feel very proud to now sit on the other side of the table and it’s great to be part of the Olympic Games once again.” 

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“In an extremely competitive sector, we are excited and proud to be partnering with Starling Bank ahead of Tokyo 2020,” shared British Olympic Association CEO, Andy Anson. 

“As a market leader in digital innovation and with a strong focus on customer experience, they have rightfully been recognised as Best British Bank on two occasions. We share many of the same values and we look forward to welcoming them to the team as we go into this vital five-month period ahead of the Games commencing.”

Did you know? According to Sports Management, the 2020 Tokyo Olympics will host a wealth of technological innovations, including robots to assist with baggage at airports, and fleets of driverless cars, but the most notable feature will be a man-made meteor shower. 

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