Citi launches MENA 2019 challenge

By Amber Donovan-Stevens . Jun 14, 2019, 10:19AM

Citi has announced the launch of the Citi Middle East and North Africa (MENA) FinTech Challenge. The challenge will offer Fintechs the chance to come up with solutions for the following issues:

- Digitizing Cash Collections

- Assured Payments

- B2B2C Enablement

- Digitizing Trade Processes

Emre Karter, Treasury and Trade Solutions Head, MENAPT, Citi said: “We are calling Fintechs with relevant innovative solutions, ranging from existing enterprises to early stage start-ups, to participate in this challenge. The launch of this challenge is an important milestone in our quest to uncover innovative solutions for our clients.

By offering the Fintech community the opportunity to showcase their ideas, we hope to contribute to the development and growth of Fintech companies in the region.’’

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Fintechs that are shortlisted will get the opportunity to Citi Treasury and Trade Solutions and present their solutions to executive sponsors at the Citi MENA Fintech Challenge Day on September 9. 2019.

On September 10. 2019, finalists will also be invited to Global Finance’s Digital Bank & Innovator conference in Dubai, UAE. There they will be awarded the opportunity to work with Citi in developing a market-ready solution by March 2020.

Citi MENA Fintech Challenge – Key Dates: