PPRO Partners with Nubank to Roll out NuPay Globally

The landscape of Latin American digital commerce is shifting away from traditional credit card infrastructure. 

Local payments platform PPRO has announced a strategic partnership with digital banking giant Nubank to provide merchants and payment service providers (PSPs) with direct access to its native payment method, NuPay.

The integration allows international businesses to tap into one of the largest and fastest-growing digital banking customer bases globally. 

Nubank currently serves more than 115 million customers in Brazil, representing more than 62% of the country’s adult population. 

As the largest private financial institution in Brazil by customer volume, the digital bank offers a massive gateway for global e-commerce players looking to expand their footprint in the region.

Driving conversions without card friction

NuPay operates exclusively for Nubank customers, allowing users to authorise transactions via a single click or biometric scan directly within the secure digital banking app. 

From a fintech perspective, the solution addresses several major pain points in cross-border e-commerce by removing the need for consumers to share sensitive card details with online merchants.

By bypassing traditional card rails, the payment method naturally improves transaction approval rates and offers robust protection against chargebacks and friendly fraud. 

The technology is also designed to support recurring subscription models, ensuring continuous billing without the usual friction caused by expired card details or repetitive 3D Secure (3DS) authentication prompts.

Commenting on the partnership, Motie Bring, CEO at PPRO, says: “Adding NuPay to our platform opens up a significant opportunity for our customers to connect with one of the largest and most engaged consumer bases in Latin America. 

“For merchants, enabling NuPay means providing a preferred local payment experience that drives conversions, boosts basket sizes and reduces chargebacks.”

The addition of this native payment method is a direct response to the ongoing demand for hyper-localised checkouts, giving merchants the necessary tools to scale within Brazil’s rapidly changing market.

Evolving past traditional card rails

The move comes at a time when alternative payment methods (APMs) and instant account-to-account payments are dominating the Latin American fintech sector. 

Nubank has built its reputation on using data and proprietary technology to dismantle complex financial processes across Brazil, Mexico and Colombia, where it serves more than 135 million customers in total.

Nathan Marion, Commercial Director of Nubank, says: “In Brazil, we’re already seeing strong momentum toward instant payment methods and we expect these solutions to represent a considerable share of e-commerce transactions in the coming years. 

“Our partnership with PPRO is another step towards evolving the payments ecosystem beyond traditional card rails.”

The shift toward instant payment infrastructure reflects a broader trend among Latin American consumers who favour seamless digital banking applications over legacy credit card options.

By integrating NuPay into its ecosystem, PPRO is strengthening its existing local payment coverage across Brazil. 

The platform – which is already trusted by financial heavyweights including PayPal, Stripe and Citi – allows enterprise merchants to connect to a global network of local payment options through a single integration, removing the operational complexity of cross-border international e-commerce.