LONDON, Sept. 29, 2020 /PRNewswire/ -- Phrasee, the world leader in AI-Powered Copywriting technology, today released the findings of a survey targeting enterprise marketers. The research, powered by Dynata – the world's largest first-party data and insights platform – exposes the increasing importance of brand language, while highlighting difficulties in being able to generate high-quality content and an increased focus on artificial intelligence (AI) to alleviate these challenges.
The survey polled more than 300 senior marketers at large organizations in industries including ecommerce / retail, travel and hospitality, restaurants, communications / telecom utilities, banking / finance, and insurance. The top takeaways include:
Marketers feel brand language has never been more important.
Overall, marketers struggle to achieve a high level of copywriting quality.
Many marketers are looking to invest in technology but are not confident in their technology-management capabilities.
AI will play a role in marketers' technology investment.
"You don't need to be a rocket scientist to see that marketing will change forever from this point," said Parry Malm, CEO of Phrasee. "The marketing megastars of the future will be defined by their ability to produce quality content at scale that amplifies brand values, builds long-term consumer trust, and reaches the intended audience. The best enterprise marketers are already one step ahead in their use of tech to power content performance - it's critical those with aspirations about tech, but limited action, don't get left behind."
Phrasee® empowers brands with the most advanced AI-Powered Copywriting technology on the planet. By generating human-sounding language that's always in a brand's voice, Phrasee boosts marketing performance, revenue, and careers. Language is the crux of all marketing. The impact of language on a brand's bottom line is what Phrasee calls The Language Effect. There was no technology that could make copy better. So, Phrasee built it. Today, over 300 million people across four continents have responded to Phrasee-generated copy and its customer base reads like a who's who of global B2C brands including eBay, Domino's, Groupon and Sephora. Phrasee's unique formula amplifies success across all digital channels, making millions of dollars for the biggest brands around the world.
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