Troy Young, President of Hearst Magazines, Named Chairman of
PALM DESERT, Calif., Feb. 9, 2020 /PRNewswire/ -- IAB, the national trade association for the digital media and marketing industries, today announced that it has elected Troy Young, President of Hearst Magazines, as Chairman of the trade organization's Board of Directors. Young has served as the board's Vice Chairman since February 2019. New to the board is Kirk McDonald, Chief Business Officer at Xandr, who was elected to serve as the 2020 Vice Chairman, as part of the executive committee.
"My term as IAB's Vice Chairman has been a deeply satisfying experience, and I am honored to have been elected Chairman of our industry's most dynamic, most inclusive trade group," said Young. "In recent years, we've worked hard to unite different parts of the digital ecosystem under one umbrella and we've made significant progress. At this pivotal time of change in our media ecosystem, IAB is the only organization that can bring together such a diverse group of stakeholders and provide the technical leadership the industry needs."
IAB's latest roster of board members features 11 new representatives, including leaders from two major brands—ThirdLove Co-Founder and Co-CEO David Spector, and General Motors Global Chief Marketing Officer Deborah Wahl. Their addition brings the board's brand representation to three members, expanding IAB's commitment to addressing the business needs of the thriving direct brand economy.
Joining McDonald, Spector, and Wahl, new members of the IAB Board of Directors are:
"With more than two decades of experience across award-winning agencies and major global publishers, Troy Young offers IAB a unique perspective alongside his extraordinary talent for serving a range of constituencies, from premium publishers, to cutting-edge technology providers, to the world's most vibrant brands," said Randall Rothenberg, CEO, IAB. "In an industry where commerce, media, and advertising are increasingly convergent, the depth and breadth of Troy's experience makes him the perfect person to lead our Board of Directors into the future."
The re-elected and continuing members of the IAB Board of Directors are:
Ex-officio members include:
The new board slate was released at the 2020 IAB Annual Leadership Meeting at the JW Marriott Desert Springs Resort and Spa in Palm Desert, CA. For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
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SOURCE Interactive Advertising Bureau (IAB)