Wait for it… There are 10,605 fintech startups in the USA, making it the country with the greatest number of startups globally. The success of fintech in the US can be mainly attributed to the number of business deals and investments it has made over the past three years particularly. Fintech in the financial services market has been adopted quickly by certain demographics that for years have been underserved by the incumbent institutions. The US is also a world leader in technology and particularly AI innovations, which means its growing fintech industry has access to the latest developments available, making it a dynamic and evolving business ecosystem. The COVID-19 pandemic has also been responsible for an uptake in financial technology as thousands of companies have swiftly managed their digital transformation.