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Karen Millen integrates Alipay through Wirecard

Luxury clothing retailer Karen Millen will accept Alipay in Europe.

Karen Millen stores throughout Europe will now accept Alipay.

With over 400 stores and concessions across 63 countries in total worldwide, luxury fashion band Karen Millen trades from 16 company owned stores and 57 franchise stores in 23 countries across Europe.

The integration between Karen Millen and Alipay has been carried out by Wirecard, a digital platform for financial commerce which offers an ecosystem of real-time, value-added services built around innovative digital payments.


Vanda Astfäller, Head of Sales Consumer Goods at Wirecard, said: “Alipay is not just a payment method – it’s a digital platform for retailers to reach out to Chinese visitors.

“We are pleased to be collaborating with Karen Millen to enable Chinese travellers in Europe to use their preferred payment method, providing a seamless purchasing process for both the retailer and the customer, and look forward to developing our cooperation.”